A plumbing website that rings the phone at 4pm on a Sunday.
Most plumbing emergencies are decided on a phone, in under sixty seconds, on a Sunday. We build websites that show up in that exact moment — fast on 4G, green Core Web Vitals, phone number under the customer's thumb. Pair it with our SEO package to chase the top spot on Google.
What most plumbers sites get wrong.
Four things every site we ship for a plumber has — and most of your competitors don't. Get these right, add our SEO package, and you outrank Checkatrade in your postcode without paying them a penny.
Phone number above the fold
A leaking pipe customer doesn't read your About page. They scan for a phone number. If it isn't visible inside the first second, they're already on the next site.
Trade-specific service pages
Boiler repair, blocked drains, leak detection, gas safety, bathroom installs — each needs its own page so Google can match the exact search to the exact service.
Local borough / town pages
‘Plumber Croydon’, ‘plumber Bromley’, ‘plumber Streatham’ — separate pages with real local copy rank far higher than one generic ‘areas we cover’ list.
Real reviews + Gas Safe / WRAS badges
Customers trust three things on a plumber site: a phone number, recent Google reviews, and the badges that say you're qualified to touch their gas. We surface all three above the fold.
From cold leak to van outside.
The whole emergency funnel collapses into 16 minutes. Every minute lost in the search → call gap is one your competitor wins.
- 0116:14
Search
‘Emergency plumber Croydon’
- 0216:14
Top of Google
Position #1 (SEO package)
- 0316:15
Tap to call
Phone rings — no menu
- 0416:16
Quote on the call
£180 fixed · 35 min ETA
- 0516:30
On site
Van outside, leak stopped
Two roads. One pays for itself.
The slow-bleed.
- Lost emergency jobs to the three competitors in your postcode who do show up on Google.
- Paying 15–20% per job to lead-gen platforms (Checkatrade, MyBuilder, Bark) for jobs that should have come to you directly.
- No way to show what you actually do — boiler swap photos sit on your phone instead of selling work.
- Reviews scattered across Trustpilot, Google, Facebook — nothing on a site you own.
The compound effect.
- With our SEO package — top 3 ranking for ‘plumber + your town’ within ~8 weeks.
- Direct customers — no platform fee, no 15% cut, no ‘featured’ paywall.
- A trade gallery that does the selling while you're under a sink.
- Inbox / WhatsApp routing so a 9pm enquiry doesn't go cold by Monday.
The exact searches your best customers use.
Every build ships with clean SEO foundations — schema, fast pages, Google Business Profile. Actively mapping each page to a high-volume UK query and chasing the top spot is our SEO package on top of the build.
Everything wired in, in roughly 2 weeks.
Six things switched on from day one. No upsells, no modules — just the kit a plumber needs.
Mobile-first build
Tuned for Google's Core Web Vitals — fast on 4G, phone number under the thumb on every page.
Click-to-call wired in
Hero CTA, sticky footer call, WhatsApp deep link. Zero menu hunting.
SEO foundations from day one
Borough page, schema, GBP set up. Chasing top rank for ‘plumber + town’ in 6–10 weeks is our SEO package on top.
Real photography
Brief, shoot list, edit. Your actual jobs — never stock photos.
Accreditation strip
Trade body / Gas Safe / NICEIC / FMB — verified, above the fold.
Live reporting
Monthly plain-English report — rankings, calls, where customers came from.
Before the discovery call.
Will this rank me higher than Checkatrade and MyBuilder?
For local-intent queries (‘emergency plumber Croydon’), yes — usually within 6–10 weeks of launch when you add our SEO package on top of the build. The build ships with Google Business Profile setup and borough pages; the package is what actively chases rank, which the directories can't match because their pages dilute authority across thousands of trades.
Do I need a separate page for every service?
For the high-value ones, yes. Boiler installs, leak detection and bathroom refurbs each get their own page because they're searched as separate queries and converted at different rates. A blocked-toilet page doesn't need to be a thesis.
How do I keep my Gas Safe / WIAPS / WRAS credentials visible?
Trust strip above the fold (badge + cert number), repeated in the footer with verification links, and again on the relevant service pages. We've found three placements is the sweet spot — more reads as cluttered, less reads as evasive.
Ready for a plumber's site that actually rings the phone?
Fifteen minutes, plain English. We audit your current site (or Facebook page) and point at the three changes most likely to rank you — yours to keep either way.