A carpentry site that wins fitted-wardrobe + bespoke-joinery jobs.
Bespoke carpentry is the highest-margin trade work going — and almost entirely won by whoever has the prettiest portfolio online. We build sites where the joinery does the selling.
What most carpenters sites get wrong.
Four things every site we ship for a carpenter has — and most of your competitors don't. Get these right, add our SEO package, and you outrank Checkatrade in your postcode without paying them a penny.
Portfolio-first homepage
Carpentry sells on photos. The homepage should be 70% gallery, 30% trust signals. Long-form copy belongs on service pages.
Service pages per project type
Fitted wardrobes, alcove units, bespoke kitchens, staircases — each searched separately, each priced differently. A page per project type captures the right intent.
Process page — sketch → fit
Bespoke joinery customers worry about the unknowns. A clear ‘consultation → design → install → snagging’ timeline removes objections before they form.
Material + finish library
Tulipwood vs oak, painted vs natural — customers want to see the actual options on the site, not on a Pinterest board.
Turn the scrollers into bookers.
A carpentry follower on Instagram watches your reels but never lands on your site. We embed your latest posts into the homepage and pipe the click through a booking flow that actually converts.
8% of scrollers become enquiries — up from 0.4% before.
Two roads. One pays for itself.
The slow-bleed.
- Fitted-wardrobe jobs lost to whoever wins the Houzz / Pinterest game.
- Bespoke kitchens lost to studios with proper websites, even when their joinery is worse.
- Word-of-mouth has a ceiling — the £15k kitchens come from Google + Instagram.
- Architects can't share your link if you don't have a real site to share.
The compound effect.
- Portfolio gallery that closes high-value jobs without a phone call.
- Service pages that rank for ‘fitted wardrobes + your borough’.
- Material + finish library that pre-answers half the customer's questions.
- Instagram → site funnel so social followers actually convert.
The exact searches your best customers use.
Every build ships with clean SEO foundations — schema, fast pages, Google Business Profile. Actively mapping each page to a high-volume UK query and chasing the top spot is our SEO package on top of the build.
Everything wired in, in roughly 2 weeks.
Six things switched on from day one. No upsells, no modules — just the kit a carpenter needs.
Mobile-first build
Tuned for Google's Core Web Vitals — fast on 4G, phone number under the thumb on every page.
Click-to-call wired in
Hero CTA, sticky footer call, WhatsApp deep link. Zero menu hunting.
SEO foundations from day one
Borough page, schema, GBP set up. Chasing top rank for ‘carpenter + town’ in 6–10 weeks is our SEO package on top.
Real photography
Brief, shoot list, edit. Your actual jobs — never stock photos.
Accreditation strip
Trade body / Gas Safe / NICEIC / FMB — verified, above the fold.
Live reporting
Monthly plain-English report — rankings, calls, where customers came from.
Before the discovery call.
Is the gallery really the most important thing?
For bespoke joinery, yes. A customer choosing a fitted-wardrobe contractor for a £5k job spends most of their decision time looking at photos. Make those photos easy to find, fast to load, and filterable by project type.
Should I integrate with Instagram?
We embed your most recent Instagram posts on the home page (auto-refreshed daily) — gives the site freshness without you needing to write blog posts, and pipes social viewers into the conversion funnel.
Do I need a quote calculator?
For fitted wardrobes, a 3-question calculator (room size, doors, finish) outputs a price band and converts ~30% better than ‘contact us’. We build it as part of the wardrobe page.
Ready for a carpenter's site that actually rings the phone?
Fifteen minutes, plain English. We audit your current site (or Facebook page) and point at the three changes most likely to rank you — yours to keep either way.