Most tradesmen’s sites use the same five templates. We give you a direction that fits your actual brand — your trade, your area, your jobs. Below is a real case: two candidate routes for an example client, Hawthorn & Sons.
Three generations of South London plumbers. Same family. Same number. Same standards.
Modern plumbing for modern homes. Online booking, same-day visits, fixed quotes up front.
You see two distinct routes. Pick one, or cherry-pick the best of both. We codify the winner into the build — palette, type, components.
Every shade is chosen against AA contrast on their actual copy. No accidental brass on cream that visitors can’t read.
A serif lead for the heritage feel, a tight sans for UI, plain Inter for body, mono for labels. Tuned to the trade — not the default stack.