Think of it as an admin assistant that never sleeps — catching every enquiry, drafting the quote, chasing customers who went quiet, asking for the review. You stay on the tools and step in only at the moment that wins the job.
Two missed enquiries that needed chasing. Three quotes typed up on a phone at 9pm. Two voicemails that came in while you were under a sink. That’s where the time goes — and where the jobs go. Here’s the industry benchmark.
wasted on admin per tradesman, per week
of enquiries lost to voicemail nationally
average enquiry-to-quote response time
Nothing goes out under your name without your approval. The AI does the typing; you keep the final say. That’s the trust point — and why this isn’t the runaway-bot horror story you’ve heard.
AI listens to every call, reads every WhatsApp, parses every form. It tags the trade, urgency, and patch.
You see one tidy list of leads, ranked. Nothing falls through.
It fills your quote template using the job description, history with this customer, and your pricing rules.
You skim the draft, tweak if needed, hit send. Nothing goes out under your name without your nod.
If 48 hours pass with no reply, a polite nudge goes out — same tone you’d use, not robot-speak.
You get a heads-up before it sends. You can pause, edit, or let it ride.
Job paid? An SMS goes out with a one-tap Google review link. Reviews compound on autopilot.
You see new reviews land in the dashboard. Replies drafted for your approval.
Not hypotheticals — actual situations the workflow handled across our trade clients last month. Names changed, mechanics unchanged.
AI parses the inbound call's voicemail transcript, classifies it as emergency, drafts a 90-min call-back script, books a 21:30 slot in Ben’s calendar — all before the customer rings the next plumber.
Form arrives with photos. AI cross-references your pricing rules, drafts a £680 fixed quote with two-line scope, lands in your WhatsApp for one-tap approval and send.
Form looks soft — couple at planning stage. AI files it under “warm but not urgent,” queues a 7-day follow-up, and sends a short FAQ with case studies in the meantime to keep you front of mind.
AI recognises the email from history. Pulls the prior job and price. Drafts a quote that references the last visit (“same paint, same coverage as the lounge in March?”) — relationship preserved.
Inbound at 11pm. AI prioritises by weather risk (rain forecast 6am), books emergency slot, drafts an SMS to the customer confirming the slot before they go to sleep.
Last year’s landlords are 9 months in. AI drafts a renewal SMS with your prices, books the easiest two-hour slots, lands as approve-and-send in your inbox.
The horror stories you’ve heard — a bot promising a fictional discount, an AI sending the wrong quote — happen when there’s no human gate. We don’t build it that way. Four rules we hold to.
Quotes, follow-ups, review replies — all sit in your inbox as a draft. One-tap approve. Nothing under your name unless you said yes.
All conversation logs and customer data live on UK or EU infrastructure. No training-data sharing with third parties. GDPR-compliant retention.
The AI grounds its answers in what you’ve written down — services, prices, FAQs, accreditations. If it’s not in writing, it won’t guess.
Every automated message is logged with the prompt, the source, and a timestamp. You can replay any conversation back to its decision.
You don’t need to switch invoicing software, change your calendar, or learn a new dashboard. We connect to what you’ve already got.
Want to talk specifics? Read the linked services we pair this with — AI chatbot for the site, lead capture for the inbox, and reviews automation for compounding credibility.
No juniors, no offshore handoff, no account manager between you and the people building your site. Fixed quote in writing, yours from day one, live in around two weeks.
A friendly chat widget that answers customer questions 24/7 and books real callbacks — trained on your services.
Monthly trade-specific posts that rank — drafted by AI, edited by us, signed off by you.
Every page set up to give a visitor four ways to reach you — whichever they prefer.